The Challenge
As a B2B company, CrossComm needed effective ways to promote its custom software development services. While testimonials and portfolios were useful, more engaging methods were needed to showcase success stories to prospective clients. Client-centered video stories were created to capture how CrossComm’s innovative software software development solutions supported the clients’ central missions.
From On-Site Video Interviews to Editing
My interviews with clients were crucial in helping me to fully understand their needs. I also needed to ask the right questions in order to capture the passion they had behind their business goals and social missions. Ultimately, I did not want the videos to come across as sales pitches for CrossComm, but rather as a window into a collaborative win-win partnership.
During editing, I used carefully selected soundbites from our clients to tell their unique stories in their own words. I arranged the soundbites and Broll into narrative sequences that captured first the aspiration and central conflicts that our clients experienced, and finally, the pleasing resolution that resulted from our innovative partnership.
Relevant Outcomes
The videos were featured across our website and social channels and were used in sales pitches to land other prospective clients. By centering the clients’ needs and stories in the videos, we were able to showcase the impact of our work in a way that resonated with our target audience. This approach also motivated our clients to share the videos themselves because the videos we created help them better tell and promote their own stories as well.
Overall, the videos helped position CrossComm as an impactful partner in our clients’ missions to advance health and medical research through custom software solutions. The entire production experience also strengthened the bond and partnership between our team and theirs.
CrossComm’s Client-Centered Video Stories
I created client-centered videos to showcase CrossComm’s custom software development projects. These two to three-minute videos highlight the client’s business or social mission and how CrossComm supported them with custom software solutions. They were featured on CrossComm’s website and social channels, and continue to be used in sales pitches to land new clients.
Project details
Client
CrossComm
Date
2019 – 2023