As a B2B consulting agency specializing in custom software development and focused on emerging and innovative technology, CrossComm faced the challenge of standing out in a crowded landscape. As the Director of Marketing, I helped CrossComm position itself as an industry leader by actively sharing expertise, engaging in informative discussions, and creating valuable content for its target audience.

Tech Conference Talks

Collaborating with our team of experts, I helped coordinate talks at local tech conferences to share our industry knowledge. With careful consideration, we selected topics that resonated with our target audience, including:

• Designing for VR and AR
• VR, AR & The Metaverse
• Building Android Apps to Control Bluetooth LE Devices
• Understanding React’s UI Rendering Process
• AR over the Web Browser

These talks were not only delivered live but also recorded and edited for the company’s YouTube channel. The recorded talks gained significant traction, with the latter three becoming the highest-viewed content on our channel, collectively accumulating over 200K views and counting. By actively participating in tech conferences and sharing the knowledge of team members, CrossComm established itself as a go-to resource for cutting-edge technology insights.

Interview-Style Content

To further showcase our expertise, I initiated interview-style video and audio content featuring discussions with CrossComm developers and designers. These conversations explored emerging technology trends and current events, providing valuable insights to our audience. Topics spanned from the use of synthetic datasets in training AI image-recognition models to the latest advancements in immersive reality and UX design. By delivering informative and engaging content, we positioned CrossComm as a trusted authority in the industry.

Targeted Blog Content

Recognizing that medical and scientific researchers at academic institutions were a key customer base, I spearheaded the creation of blog content specifically aimed at this target audience. The blog posts addressed relevant topics such as:

• How Mobile Apps Can Assist Cancer Care and Research
• What To Know When Building an App for Research Studies
• The Five Tech Partner Must-Haves for Your Research Grant to Succeed
• How to Be Hip to HIPAA in Tech

By providing valuable insights and addressing the unique challenges faced by researchers, CrossComm positioned itself as a trusted partner capable of delivering custom, innovative software solutions.

Infographic and Newsletter

As a companion piece to the blog post “Top 4 Areas of Virtual Reality In Medical Research,” I worked with a co-researcher and CrossComm designers to create an engaging infographic that visualized the top areas of medical research incorporating Virtual Reality. This visually engaging asset became a valuable resource, shared at conferences and industry events. Furthermore, we used it as an incentive for people to subscribe to CrossComm’s newly formed newsletter, the Health & Science Tech Roundup. This newsletter provided curated content, updates, and insights on the latest developments in health and science technology, further establishing CrossComm as a trusted resource in the field.

Conclusion

As Director of Marketing at CrossComm, I helped us build a brand of thought leadership. By leveraging engaging content creation, insightful conference talks, targeted blog content, and innovative marketing strategies, we positioned CrossComm as a reliable resource for emerging and innovative technology. These efforts established us as a trusted partner capable of delivering custom, cutting-edge software solutions.