As a member of the FOX 50 creative services team, my primary responsibility was to promote our entertainment shows through TV promos. These promos needed to capture the brand and vibe of each show while targeting the appropriate audience.
Problem
One of the main challenges was finding creative ways to entice viewers to watch our shows, especially as we did not produce or promote our own news programs. Therefore, it was important to find unique and engaging ways to promote our shows that would resonate with viewers.
Creative Approach
To solve this problem, I took a creative approach by producing promos that were both entertaining and informative. I worked closely with my team to come up with ideas that would appeal to viewers and capture the essence of each show. Here are some samples of some of the promos I helped to create.
Hellcats “Cheer” Promo
This promotion for the show “Hellcats” was one of the first television promos I ever created. Instead of using a traditional voiceover, I wrote the copy as a cheer to match the show’s cheerleading theme.
January Rocks
For a promo promoting the January lineup, we created a Guitar Hero-style video game promo that won a Midsouth Emmy in the “Promo Spot/Image” category. This promo was a team-effort as our whole creative team took on different roles. I edited sound effects, music and crowd sounds for this piece.
Rock Your World
This promo for the show 30 Rock spoofed a phone sex commercial and used clips that fit perfectly with the theme.
Who Is Monk?
This promo introduced viewers to the quirky and interesting main character of the show “Monk” on WMYT in Charlotte. https://youtu.be/JPr0utO2syI
Outcome
By producing engaging and entertaining promos, we were able to increase the reach and engagement of our shows, helping to entice viewers to tune in. The promos also won recognition, such as the Midsouth Emmy for the “January Rocks” promo.
Creating TV promos for entertainment shows can be a challenge, but with a creative approach and a focus on capturing the essence of each show, it is possible to create engaging and successful promos that entice viewers to tune in.
Entertainment TV Promotions
This portfolio piece showcases my work producing TV promos for FOX 50’s entertainment shows, both network and syndicated, as well as promos for sister stations WJZY and WMYT. I focused on capturing the brand and vibe of each show while targeting the appropriate audience.
Project details
Client
FOX 50
Date
2010 – 2015